Making Less is More and Slow Movement Cool

I was in a review session for the Sakalya-Institute of Design Led responsible Entrepreneurship (IfDE) where one of the students in the Master of Design (M.Des.) course was showcasing the work he had done so far on building an app for the stretched out and stressed out millennial online content creators.

It was really very, very interesting and I would say that when it comes out it will also be useful for people other than the type I shared above.

During the review however, something important stuck me based on a question that one of the other panelists asked this student.

And here is what I shared with the student to explore:

Given the overall objective of the app, what all can we do to make the ‘Less is More’ and the ‘Slow Movement’ philosophies, the in-thing and the cool-thing to be, do and have for the over-leveraged younger generation that suffers from FOMO?

What principles of behavioural economics can we tap into to make this happen and thus really serve the audience the app is designed for?

Any thoughts?


Image credit: https://blog.alexdevero.com/less-is-more/

Comments

Post a Comment

Popular posts from this blog

That Day in 1993...

Image
I have had many enduring love affairs in my life. They are of nature, stories, books, deep meaningful conversations, food, travel, silent retreats, movies, music and trains. And what if the last three come together in one movie? There is at least one other movie that combines all these but today I want to talk about one of them. My love affair with movies started almost 40 years ago when I must have been 6 or 7 years old. And guess which movie did I see first? Of course, Pather Panchali. It had to be. For me, it was meant to be. I still remember those grainy black and white images that I saw in a neighbour's house. Then about 28 years ago I saw a movie that captivated me to no end. It must have been in the months of May/ June/ July or August of 1993 when I saw Andha Naal (That Day) starring Sivaji Ganesan. I was completely enthralled and the grip still remains intact. I hadn't heard of the Rashomon effect till a few years ago but it was the movie which introduced me to the effe...
Read more

Some journeys are meant to be taken alone

Image
First posted on FB on 22nd June 2017: Do you believe in miracles? Here is one of the stories from my life that make me believe in them and their importance in our lives and growth. This story is from a time when I was still an ardent follower of one of the gurus from India. For various reasons, I could never get around to sharing this story. Maybe it would be too long to read and maybe it was something deeply personal and I wasn’t sure how to share it. But today in the morning I felt so choked up remembering what happened that day that I had to share this story with the world of that amazing woman I met that day – Lakshmi Paati and what she did for me while getting something done through me. Exactly four years ago on 22nd June 2013, I was supposed to be in Madrid, Spain to facilitate a 4 hour session on the importance of being open to miracles for the 150 odd distribution heads and senior functionaries of the Tata Steel flat products division as part of their annual get together. Even ...
Read more

A plastic surgery that I wish I had

Image
The late Mr. ‘KTC’ Abdullah was a great actor and I loved him in his movie - Sudani from Nigeria. This is a scene from that film with a master class in acting where he tells Samuel from Nigeria that he is Majeed’s father. After a pause, he repeats in a whisper - Father. You can watch the movie with subtitles to understand the significance of that scene and why he says that twice. https://www.youtube.com/watch?v=EHyaTJGmN4k&ab_channel=HappyHoursEntertainments Sometimes I hope for a face like his. A face that has a permanent smile on it; as if the person cannot do anything but smile in peace, wisdom, clarity and contentment; a person who smiles through calamity, heart break, setbacks, disappointments and the lows of life. My father had a senior colleague like that - one Khurana uncle as we called him. His congenitally smiling face hid the fact that as a teenager he fled the partition riots in Pakistan carrying his mother on his back and then started working in Delhi, got a government...
Read more