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Showing posts from November, 2026

Generosity in stories

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Short stories are powerful but how do you make short of what was so powerful, deep, wide and insightful? Even when general attention is down to micro seconds, I will not take a short cut here as short cuts tend to cut you short. How can I compress 19 long pages of comprehensive notes I took from the Economic Times Masterclass on Brand and Business Storytelling conducted on 15th and 16th October 2026 in Mumbai by dearest well wisher and story monk Ameen Haque along with fireside chats he moderated with legends like Mr. Prahlad Kakkar, Mr. Shekhar Kapur and Mr. Prasoon Joshi as well as a session conducted by Mr. Harish Bhat? Here is a recurring theme I experienced from beforehand and through the two days: Generosity. Generosity in Ameen’s invitation for me; The generous number of stories everyone shared; Generosity in Mr. Kakkar’s presentation of the stories behind some of the iconic brand campaigns of his contemporaries like the late Mr. Piyush Pandey’s iconic Cadbury ad from the early ...