Jewellery, ads, marriage and me

I have never been a jewellery person. In fact I have never been excited by anything that glitters or shines and I don’t know why. But I have always loved beautiful ads even if I never end up buying the products they are marketing.

I have been collecting and studying ads with a critical eye all my life and of course some of the best ads have been from the Tata group with Tanishq topping the charts.

Here’s the latest one, not because of the jewellery which is placed very subtly towards the end in the form of those small rings but for the important point it makes: marriage is never easy especially today when more and more people are more bothered about their independence and the space they need and not knowing and understanding that a marriage needs mutual understanding, acceptance, compromises, sometimes sacrifices and still a care and affection for the other soul.

And in that context, talking about marriage, why one wants to get married to a particular person and having an open conversation about the forthcoming expectations and challenges is a good and necessary thing for a marriage to work out.

So I love this ad more for the message it has than for its product.

Beautiful.

Thanks a lot for this Ameen​​.

https://youtu.be/wnZduCnSMpk

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